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Doing business in an Amazon world requires more
than short-sighted “tips and tricks”
which leave retailers chasing the tail of a trillion-dollar dragon they’ll
never beat. If independent ecommerce as we know it is going to survive, we must
smash our preconceptions about product value, shopping experiences, and
“minimum viable” software solutions in the shadow of major retail
As CEO of the Miva ecommerce platform, Rick
Wilson’s experience overseeing solutions for thousands of successful
enterprise, SMB, and DIY businesses has already facilitated more than 100
billion dollars in online transactions.
Now, he draws upon that real-world problem
solving to suggest a winning basis for sustainable, profitable online selling.
This freewheeling conversation gets to the core of foundational ecommerce
• The magical relationship
between margin, solution-value, and product positioning
• The true cost of operational
friction around an ecommerce business, and how to erase it
• How to leverage an ad spend
into marketing that actually speaks to customer pain points
• The existential crises which
every online business faces as it scales from 1 to 5 to 50 to 500 employees
• What it takes to be an ecommerce “unicorn” in
2019 and beyond
Find out what a truly DRAGONPROOF approach means for your business, in this accessible,
essential battle plan for all ecommerce pros.
Looking for the Kindle Edition? Buy it on Amazon!